Pro-female does not automatically mean "anti-male." That is one problem I have with many facets of feminism. While I thank the bra-burners for the rights and opportunities I have today, I don't feel that I should be looked down upon because I like my pretty, expensive bras that come from Victoria's Secret. I have a *choice* what kind of feminist I want to be.
I don't know. Maybe things like equality in the workplace and comparable wages are only meaningful if you *have* to work for a living, and you actually care about being happy while doing it. Younger women today have no clue what it was like back then. WWII gave modern feminism its big push: the boys were off to war, so the women were filling in on the jobs they normally did--and doing a damn good job. (Rosie the Riveter or "A League of their Own," anyone?)
Then the boys came back. And the women were pushed out of their jobs. Some happily went back to the way things were...but others were dissatisfied with being told that they can't and shouldn't when they've damn well proven they CAN.
And from that, 1950s feminism was born. Books like Feminine Mystique were resonating with women all over the country. And the Baby Boomers were growing up, becoming the activists of the 1960s and well into the 70s, fighting for our rights to be considered and paid fairly for those same jobs again. I missed most of that, but having come along in the dawning of the 70s, I remember a time when things were getting better but still waaaay disproportionate. I remember in fourth grade picking out my Star Trek: The Motion Picture lunch box while back-to-school shopping, and being asked, "Are you sure? Isn't that for boys?" So telling me that imposed gender roles are bogus is a load of crap--with all due respect.
We Gen Xers are the "caught in the middle" generation. We had people imposing these roles and expectations on us...we also were the first generation to start being told things like it's okay for girls to play with trucks and boys to play with dolls. Social change in regards to gender was blatantly necessary...but my generation also faced quite a bit of conflict because of it. Furthermore, as predicted, my generation is also the first since the Great Depression to have *less* than their parents did, so because of economic reasons, more women had to leave the home and work so their households could survive, even if their husbands worked...so equal opportunities and equal pay became even more important, because it wasn't just a matter of choice, it was a matter of survival.
And, as happens with any and every generation, those who come after often take what they have and can do for granted, because of what those who came before them did.
And I am again forced to ask myself and everyone here what this has to do with the topic: It's because when you impose a "Mad Men" mentality on characters that were not created in that era or created for a show about that era, they won't ring true. Likewise, if I tried to write a Leave it to Beaver episode from the Quinten Tarintino school of thought...well let's just say that while the results may be extremely entertaining (I mean, hell, *I'd* watch that!

), it won't exactly be consistent with the show everyone remembers.